Description
We are seeking a skilled Head of Digital Marketing (m/f/d) to join our team at CMS Legal Services. The ideal candidate plays a key role in developing and implementing CMS’ digital marketing and content strategy and drives collaboration on digital marketing. The role holder also is a key contributor and stakeholder in major projects such as reviews of CMS’ client facing digital technology and implementing a data strategy.
The role will report to Director of Digital Marketing, Brand and Communications. The position can be located in Frankfurt or Warsaw.
Responsibilities
- Drive collaboration on digital marketing across CMS firms.
- Educate on digital best practice, provide trainings and guidance on social media, digital marketing theory and SEO.
- Implement social media editorial processes.
- Maximise reach and engagement for our LinkedIn accounts.
- Align the social media approach with the CMS strategy and strategic themes.
- Optimise the user experience of the website and other external marketing platforms.
- Analyse user journeys and provide recommendations for adjustments.
- Advise BD on how to optimise specific marketing content, incl. web content, videos, etc.
- Work with IT and relevant agencies on optimising the website infrastructure for SEO and UX.
- Amplify marketing content and firm messaging
- Advise on social media campaigns supporting BD and Brand objectives.
- Run targeted advertising on social media, Google and display.
- Look after key digital messaging slots, such as the home page(s) of the website.
- Measure and track KPIs across the various digital platforms.
- Interpret, explain and share key trends and KPI progress.
Our ideal candidate’s profile includes:
- More than 10 years’ experience in professional services marketing and digital marketing.
- Excellent understanding of digital tools, analytics, content management systems. Being a data strategist is a plus.
- Very strong grasp of marketing best practice, including content marketing, social media, advertising and SEO.
- With a strong interest in artificial intelligence opportunities, keep up with the latest developments and opportunities.
- Excellent English communication skills, both written and spoken.
- Superior attention to detail, strong numerical skills.
- Strong project management skills, with the ability to present complex information and concepts in a clear and concise manner.
- Demonstrated ability to build strong working relationships with partners and staff at all levels within the firm and with external vendors.
- Grasps, retains and analyses complex information and concepts.
- A proactive can-do approach with a drive to support the growth of our business.
About us
For more information on CMS, please visit cms.law.
If you’re passionate about digital marketing and eager to work with a global team, we’d love to hear from you! Please apply via the “LinkedIn Easy Apply” button.
