Director of Games & Competitions Marketing

Remote (UK or Germany) with international travel

Are you a performance marketing leader with a passion for regulated consumer products? Want to shape the future of digital games and competitions across Europe? Bauer Media is hiring a Director of Games & Competitions Marketing to lead our cross-market strategy — spanning paid acquisition, CRM, and retention across diverse markets.

In this role, you’ll:

• Drive scalable digital marketing strategies across multiple regulated markets
• Work hand-in-hand with local marketing teams and our central digital hub
• Own performance KPIs and optimize the customer lifecycle
• Influence stakeholders at SVP, CMO, and CEO levels across countries
• Help us build a best-in-class marketing function from the ground up

You’ll thrive here if you:

• Have 7–10+ years of hands-on experience in performance and lifecycle marketing
• Know your way around iGaming, lotteries, betting, or regulated consumer apps
• Can lead and operate comfortably in a matrix setup
• Love data but lead with impact – balancing numbers with commercial intuition

? Remote-first, occasional travel to London or market hubs. Be the one to shape the future of consumer entertainment across Europe.