Head of Digital Campaigns & CRM | DTC Retail

Munich

€70-80k

This is a very exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.

Why should you join?

• High growth DTC business.
• Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.
• Excellent leadership team and an ambitious, entrepreneurial culture.
• Opportunity to lead the trading plan campaign strategy across CRM (email & print), as well as META and performance channels.
• International scope - very strong across EU markets and always expanding.
• Exciting business - very fast paced and lots of scope!
• Great for a strong Digital Marketing Manager looking for a step up.
• Hybris set up with 3 days in office and a sociable culture.

The Role

You will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI’s such as ROAS, CPA, and conversion.

• Lead monthly trading campaign strategy.
• Manage and optimise CRM campaigns (email and print), driving personalisation and effectiveness (and manage the Senior CRM Manager)
• Develop, test and execute META advertising campaigns (with an internal media buyer).
• Implement structured A/B testing strategies to enhance campaigns and engagement.
• Monitor and analyse performance metrics.

You

The skillset below is needed, but this business put a big focus on people and attitude – if you’re hungry, have a growth mindset, want to make an impact - that will go a long way!

• Experience in a DTC business (ideally in the FMCG/beauty space).
• Experience with digital media buying is essential.
• Proven success in Meta advertising, with case studies showcasing ROAS and CPA
• improvements.
• Strong expertise in campaign strategy, A/B testing, and performance marketing.
• Experience in CRM, including email marketing and print campaigns.
• Data-driven mindset, with the ability to translate insights into actionable strategies.
• Excellent project management and organizational skills, with a hands-on, results oriented approach.
• Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance, whilst having previous experience in working with Asana, Tableau is a plus