WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios worldwide. We've proudly won over 500 creative awards and have been nominated twice as a finalist for Innovation Agency of the Year. With intelligent marketing and innovative experiences, we accompany people and brands on their journey into the future.

Retail & CPG Vertical

Our team specializes in FMCG and retail. Together with strong, unique brands such as OTTO, bonprix, Rolf Benz, Avene, and Disney, we develop new brand strategies, customer-centric campaigns, and digital products. We find new ways to combine creativity, data, and media.

Role overview

As a CRM Specialist, you will be the central interface between WongDoody and the company – you will translate brand visions into targeted, data-based CRM measures and thus create exceptional customer experiences in the premium segment of the automotive industry.

Our local benefits

• Flexible working hours
• Work from wherever it suits you. At home or in the office, whatever suits you best.
• Working for strong brands and customers we believe in
• 30 days of vacation per year
• Urban Sports Club
• open-minded & friendly people in all teams

This is what awaits you

• Strategic development and implementation of a holistic CRM strategy to sustainably increase customer loyalty and satisfaction
• Consulting and operational management of internal departments and external agencies in the planning and implementation of targeted CRM measures – from the idea to implementation
• Target group segmentation based on behavioral data, interests, and customer development stages – to derive tailored measures along the customer journey (activation, retention, and recovery)
• Conception, management and analysis of high-performance CRM campaigns (email, push, SMS) in close coordination with various departments and agencies
• Development, automation, and optimization of scalable customer journeys for relevant use cases (e.g., onboarding, reactivation, loyalty)
• Interface management & quality assurance between corporate goals and agency implementation – with a clear focus on efficiency and brand fit
• Data-driven Collaboration : Close collaboration with data teams to develop insights, KPIs and data-based recommendations for action
• Monitoring, reporting & optimization of relevant success indicators (e.g. customer lifetime value, churn rate, retention rate) for continuous performance improvement
• System development : If required, support in the further development of the CRM system

What you bring with you

• Professional experience in the CRM environment, ideally with corporate, agency or interface experience
• Analytical thinking and data-driven working methods
• Basic technical understanding (e.g. APIs, data flows, SQL is an advantage)
• Experience with common CRM and marketing automation tools (e.g. Salesforce, SAP, HubSpot)
• An open mindset and the ability to approach challenges in a solution-oriented, efficient and proactive manner
• Strong communication skills, organizational talent and team spirit
• Language: DE + EN

For us, only your personality and your professional skills matter. Your gender, age, appearance, origin, or sexual orientation are irrelevant – we are open to working with everyone.

(Please note: This is a job posting from WongDoody GmbH, based in Germany. Through our website or other sources, you may access job postings published by one of our WongDoody sister companies, with whom we operate jointly worldwide under the "WongDoody" brand. The company that published the respective posting is solely responsible for each job opening. Contact persons, required information, and applicable terms and conditions may vary.